Olympic Games 2024 – Freedom through structure

What the Art de Vivre à la Française cherishes above all is the freedom to express itself within a given framework. And these Olympic Games are the perfect demonstration of that.

In this way of life, it is appreciated the idea of having structure, a logical framework that guides actions. When the French prepare a meal, for example, they like to keep the essential elements and refine or reinvent what is less fundamental to the experience.

These Olympic Games preserved what was essential, and completely reimagined the rest:

• Yes, there must be competitions. But who said they had to be inside a stadium? Place de la Concorde works just as well.
• Yes, we need an athletics stadium. But who said the track had to be terra cotta red? Purple is much more striking.
• Yes, we need an opening ceremony. But who said the athletes must enter at the end? What if they opened the show?

All these new ways of seeing reflect the freedom of the Art de Vivre à la Française, expressed within the clearly defined framework of the Olympic Games.

As for you, what is the framework where your freedom comes to life?